What is a Landing Page?
Let’s put it in the simplest terms, a landing page is any web page that a visitor will arrive on when they click on links that redirect to your website. Custom web development london. When we are speaking on marketing and advertising terms a landing page is a standalone webpage that is distinct from your website. Sometimes inexperienced marketers often tend to direct all PPC traffic to their main homepage, but to be honest this is a big mistake.
You should design landing pages tailored to specific offers this is essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need.
This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, hire ci developer helping to guide them toward your intended conversion goal.
Types of Landing PagesBasically there are two types of landing pages, ‘Click Through’ Landing Page and a ‘lead Generation’ Landing Page. They are also referred to as Lead Gen or Lead Capture pages.
Click Through Landing PagesAs the name suggests a Click through landing pages have the one main goal of persuading the visitor to click through to another page. cheap web design london. This type of landing pages are typically used to market ecommerce business. It is used to describe offers in details sufficient enough for the visitor to get interested and bring them closer to making a purchase decision.
Most people make the mistake of redirecting inbound advertising towards shopping carts or registration pages. This is bad for business as this will not create a sale for being insufficient and less informative for someone to bend towards making a purchase.
This is where the click through page brings in the change. As a result, the destination page from a click through page is typically the shopping cart or registration page – now with a much higher chance of conversion having passed through the details of the landing page.
Lead Generation Landing Pages
The rule of thumb is not to include more than seven fields in your lead gen form on your landing page and make sure you ask so many details in the last page or a thank you page when the deal is already done. Conversion depends on the length of your form and the level of personal data requested. Try to ask for the absolute minimum amount of information that will enable you to market to your prospects effectively. For instance, don’t ask for a phone or fax number if you only need to contact them via email